As global consumers increasingly demand healthier, more transparent food products, traditional hot-press oil extraction is losing ground—especially in the sunflower oil segment. For small-scale processors, this shift isn’t just a trend—it’s an opportunity to differentiate, increase margins, and enter premium international markets.
Hot-pressed sunflower oil may be fast and affordable, but it comes at a cost: up to 40% loss of vitamin E and polyphenols—key antioxidants that modern buyers actively seek. A 2023 study by the International Journal of Food Science found that 68% of European B2B buyers now prioritize oils labeled “cold-pressed” or “unrefined” when sourcing for private label brands.
| Nutrient | Cold-Pressed (Avg) | Hot-Pressed (Avg) |
|---|---|---|
| Vitamin E | 12–15 mg/100g | 7–9 mg/100g |
| Polyphenols | 180–250 ppm | 60–90 ppm |
| Flavor Profile | Rich, nutty, clean | Neutral, sometimes bitter |
Cold pressing preserves natural compounds without heat-induced degradation. This means better shelf life, stronger brand storytelling ("Made with Care, Not Heat"), and higher willingness-to-pay from health-conscious importers in the EU, UAE, and North America.
One mid-sized processor in Ukraine reported a 30% price premium after switching to cold-pressed sunflower oil—and saw repeat orders from two major German retailers within six months. The key? Clear labeling, third-party lab reports, and positioning as a "green alternative."
Download our free “Cold Press Operation Manual”—used by over 120 small processors worldwide—to get step-by-step guidance on equipment setup, safety checks, and market-ready packaging tips.
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