In today’s health-conscious global market, consumers are increasingly demanding oils that are not only pure but also rich in natural nutrients. For small-scale sunflower oil producers, this shift presents both a challenge and an opportunity — especially when it comes to transitioning from traditional hot pressing to cold pressing.
According to a 2023 Euromonitor report, over 68% of European consumers now prefer cold-pressed edible oils due to their higher retention of vitamins (especially vitamin E) and polyphenols — compounds often lost during thermal processing. This isn’t just a trend; it’s a measurable shift in purchasing behavior.
| Nutrient Retention Comparison | Hot Pressed | Cold Pressed |
|---|---|---|
| Vitamin E | ~40% retained | ~85–95% retained |
| Polyphenols | Low levels | High levels |
| Flavor & Aroma | Muted, cooked taste | Fresh, nutty, unprocessed flavor |
You don’t need to overhaul your entire facility overnight. Start with these three pillars:
A case study from a Romanian mill shows that after switching to cold pressing, they increased their average price per liter from €2.10 to €4.80 within six months — while maintaining similar production costs. The key? They leveraged social proof through Instagram reels showing the extraction process and added a QR code linking to a short explainer video.
Many small operators hesitate because of perceived risks: high equipment cost, energy use, and maintenance complexity. But data tells another story:
This is not just about upgrading technology — it’s about aligning with what buyers want: transparency, health, and trust.
If you're ready to explore how your business can benefit from this shift — without breaking the bank — we’ve compiled a free step-by-step guide based on real-world implementation across 17 countries.
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